Memorandum

Confessions of a Brand Manager

Dispatch #3

TO: All Staff

FROM: Management

DATE: 22 August 2022

RE: Acquisition

First of all, YES, Papier de Sand is STILL an indie skin care brand. Do not get it twisted.

I have been hearing moans and groans that you think the billion-dollar acquisition will affect the coolness and credibility of Papier de Sand. There have been false accusations levied against The Brand for “selling-out.” All I have to say about that is QUIT IT!! Would you say that America “sold out” when it let the French fight in the revolution? Did Spiderman “sell out” when he joined the Avengers? Huh? Didn’t think so!

Some of you knuckleheads have even gone so far as to accuse us of suffering from success. Well, we don’t take comparisons to American-Grammy-award-winning-disc-jockey-and-producer DJ Khaled lightly, and neither should you. In fact, shame on you!

So in short, NO, this acquisition will not impact our image. Not even one little bit. Our story still remains the same. Our skin care company was founded in the foothills of a remote village in a far-flung archipelago, when our Founder noticed the need to provide exfoliation and peptide serums for the sad, poor, and ugly people at affordable prices. Now, our brand represents an ideal and a vision. When you use our skin care you are grounded and connected to the Earth, but you are still cultured. Got it?

Sure, we have been bought out by a multinational conglomerate, but NO that doesn’t mean our culture and story will change. All it means is that now we will pool resources with the conglomerate in order to become more profitable, and that our sole purpose for existing is to make our conglomerate even more powerful. So what?

Please consider this memo as your final warning to improve morale.